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We create products, services and experiences with strong business potential and high emotional value.

We operate at the crossroads of brand DNA, consumers’ insights and market opportunities.

We observe people’s needs, we analyze markets, and we launch and implement products and services with our team of product managers, creatives, designers, software and hardware engineers in order to build the most promising business models.

We help our clients become game changers: give us a pain point, we’ll bring you an effective solution.

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New service
(business strategy, physical/digital experience)

Botanic wanted to enter the parisian market with no shops in the area. We created from A to Z an innovative gardening subscription service that allows people to grow their own food at home. Ciboulette.bio was designed for urban dwellers eager to go green and enjoy their own organic fruit, vegetables and herbs throughout the year. It is a turnkey and user-friendly service that appears as a strong business opportunity for Botanic as well as a solution that meets a true current customer need. Ciboulette.bio was launched in May 2018.
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Innovation strategy - Products & Services
(business strategy, in-store & digital experiences)

Since 2017, Productman is working on helping Systeme U (major French retailer brand) innovate through the creation of various products & services on all touchpoints (e-commerce, in-store experience). First release june 2018.
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New Product
(business model, business offer and physical experience)

Most people order the same thing each time they go to Burger King: the Whopper. So how could we make them discover the whole range of burgers ?
We had a big idea coming in a small white box. Inside the box, anyone of the ten burgers randomly selected, this for only 2€. This product has generated sales of 2,5 million units, +14% traffic in-store and +41% new customers.
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We are pragmatic and obsessed with creating value on the long run.

We are human-centric: we design our products, services and experiences to best meet people’s needs and have a positive impact on their life.

Georges Mohammed Cherif

President

Thomas Granger

Vice-President

Loic Cessot

Associate Director

François Phan

Associate Director

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